MemberPulse is a mobile app designed for Verizon to revolutionize how they engage with their customer base. The app aims to gather real-time feedback, foster community, and provide personalized experiences for Verizon media customers.
The Problem
Verizon needed a way to:
- Collect timely customer feedback
- Build stronger relationships with users
- Offer personalized content and offers
- Increase customer loyalty and satisfaction
Key Features
- Real-time surveys and polls
- Personalized content feed
- Reward system for active participation
- Community forums for peer support
App screens & info slides
Results and Impact
- 40% increase in customer feedback within the first month
- 25% improvement in customer satisfaction scores
- 50% rise in user-generated content in community forums
My Role
As the lead product designer, I:
- Spearheaded the initial concept development
- Created wireframes and prototypes
- Conducted user testing sessions
- Collaborated with developers for seamless implementation
Lessons Learned
This project reinforced the importance of continuous user feedback and the power of community in building brand loyalty. It also highlighted the challenges of designing for a diverse user base, pushing us to create an interface that’s accessible and appealing to all.
